Robert Maynard Pirsig, a Forerunner of Engaging Technologies?
DOI:
https://doi.org/10.52712/issn.1850-0013-605Keywords:
estrangement, opacity, quality, designAbstract
This article proposes a reading of Zen and the Art of Motorcycle Maintenance by Robert M. Pirsig, taking as an interpretative key the theoretical framework of Miguel Ángel Quintanilla’s theory of engaging technologies. In this sense, resonances are sought that allow linking the concept of technological estrangement with that of Quality -in capital letters- present in the book written by the North American writer.
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