Quem pode falar sobre inteligência artificial?
Género, poder e discurso mediático
DOI:
https://doi.org/10.35362/issn.1850-0013-1195Palavras-chave:
inteligência artificial, media, fontes, género, EspanhaResumo
Nos últimos anos, o interesse dos media pela inteligência artificial (IA) tem crescido exponencialmente, alimentando debates sobre as suas aplicações, benefícios e riscos. Neste contexto, as fontes especializadas desempenham um papel fundamental na construção da narrativa jornalística. Este artigo examina a cobertura mediática da IA numa perspetiva de género, com especial atenção às fontes utilizadas. Para tal, analisa artigos publicados durante o primeiro semestre de 2025 nas edições digitais do El País e do El Mundo que incluem os termos "Inteligência Artificial" ou "IA" nos seus títulos, identificando um total de 529 fontes pessoais. Os resultados revelam um desequilibrio significativo entre géneros na seleção das fontes: as mulheres representam, em média, 26,84% do total. Além disso, observa-se uma clara segregação horizontal com base no tema e na função atribuída. Esta sub-representação feminina pode influenciar tanto a forma como as questões-chave são abordadas como a construção de percepções sobre quais os actores que têm legitimidade para participar no debate público. Neste sentido, a incorporação de várias vozes não só responde a um princípio de equidade, como é fundamental para enriquecer a qualidade e a pluralidade do debate em torno da IA.
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